About Us

In My Element clothing was established to promote empowerment. The symbol which was created by founders - Blake and Aimee signifies the 4 elements and the motto 'endeavor to empower is a important message we aim to promote through our brand.  Everyone has their own element and helping people to feel confident and share that confidence is our mission. We hope that our symbol is a reminder that being yourself and achieving your goals is important. Our aim is for people to proudly wear out apparel, keep pushing forward, kicking goals and encouraging others to do the same.
We are a small Australian owned family business. All decoration is done locally in Gippsland. Please allow 3 weeks for delivery due to each item being decorated with care. We are only in Australia for the moment.