In My Element clothing was founded with the mission to empower. The symbol, crafted by founders Blake and Aimee embodies the four elements while our motto 'Endeavour to Empower' lies at the heart of our brand's powerful message. 

Our mission is to unlock everyone's unique element, fostering confidence and encouraging them to share it boldly. Let our symbol stand as a powerful reminder that staying true to yourself and reaching your aspirations are fundamental.Wearing our brand signifies more than just fashion; it's a commitment to relentless progress, goal achievement, and the empowerment of others to do the same.

We are a small Australian owned family business. All decoration is done locally in Gippsland Victoria.